Why most Indian women wear white bras?

cant see many varieties of bras in Indian market like in US.
Robert Bellarmine Lopez
Robert Bellarmine Lopez, lives in Tirupur, Tamil Nadu, India
An inner wear which is in constant touch with the body-line should be soothing to the very sensitive skin - free of all chemicals and dye-stuffs. A white inner wear in such case fulfills this requirement. This is the basic reason why an Indian woman goes for a white bra. White is the classic underwear color.
The white bra is made from bleached fabric and is free from all dye-stuff. Your sensitive skin could be allergy to the chemical stuff used in the making of a colored bra. If it creates allergy or itching sensation, it would be awkward as it is a very vulnerable area.
Also any allergy from a colour bra could affect the breast badly. A bra is to boost the shape of the woman and a support to the breast from sagging. It is a modest covering for the breast. It should not work negative in any way. Hence a white bra is the best option to this purpose.
Breasts as baby feeders, it is necessary for the women to take special care . It is not a sexual body part (such as genitals) and bras give the female body a cleaner look as a modest covering this body part.
Nursing moms (or pregnant women) are indeed advised to wear white bras. While breast-feeding, it is possible that the baby’s tongue comes directly into contact with the bra. If it is a white bra, it is no harm. But if it a colour bra, the chemical or the dye-stuff used to dye the bra to the shade is dangerous to the health of the baby when it is tasted by the tongue. The saliva reacts with the dyed chemical faster - possibly creating some bad consequences. So it is safe to wear a white bra.
An allergic reaction to clothes is mostly caused by the dye-stuff, glues, tanning agents, chemical additives and formaldehyde finishing resins used in the processing of the fabric as opposed to the fabric itself.
A bra is worn so close to the body, it is especially important to have a good, hypoallergenic fabric such as cotton which will not irritate the sensitive skin on the breasts. In addition, bleached white cotton materials help to reduce the risk of certain cancers including breast cancer, although this is purely anecdotal and not a scientifically proven fact.
The advantage of wearing a white bra is numerous and ranges from comfort aspects to aesthetic aspects. White does not absorb the sun's heat and therefore, you will feel cool and fresh even during the hot summer days.
When you wear a white bra, psychologically you feel fresh and good. The bright classic white entices your mind and you feel convinced of this inner wear - a cover being in white. Therefore, no matter of the activities you are engaged to do, you will look fresh and neat all day.
Please, if you wear a bra, be it white and always wear a right fitting bra. It should not leave marks on your shoulders or under your breasts, or feel tight. When you are without bra, the black marks on your shoulder and below the breast looks ugly. So right fitting bra is very important to avoid such black marks. The black mark is generally deeper in case of black or other colored bras. It is mild if you use white bra. Hence it is advised that you always wear a right fitting white bra.
If you suffer from sweat rash under the breasts, one idea is to apply a good medicated body powder (not talc) after you have washed your breasts properly. Then there is also a product called Swoobies that is designed to absorb the sweat from under your breasts.
“Swoobies are 55%hemp and 45%cotton. Hemp
  is naturally anti fungal , antibacterial , breathable,
  non allergenic and doesn't hold odors. Its' highly porous and absorbent nature allows hemp to be efficient in wicking moisture away from the body. Hemp is one of the strongest natural fibres and,
  when joined with cotton, combines the very best
  qualities of both fabrics, creating a longer lasting,
  more durable and absorbent material , while still maintaining extraordinary comfort and softness.” source : 
Learn More
So, if you love to wear colour bra, don not fail to wear white swoobies in such case.
Showing the bra is now in fashion
The white penetrates the dark color, so you can see it underneath your clothing. So white bra is an attraction now that this white shows off through any colour of dress very easily. Being a woman and a wife sometimes a sexy looking bra underneath can make you feel like a million bucks, and I’m all for that! White is fashion.
If you’d like your lingerie to show through a blouse, you can do that, too when you are in white bra! If it’s part of your personal style, go ahead and wear a white bra.
White is certainly a “fashion color”. If you are wearing a printed or colorful blouse, or if you like the bra peek out or show a bit, then go for a white bra! Remember, it’s all about feeling and looking your best - gorgeous and enticing. Personally, I think wearing the right size is always the most important part of feeling great. Then, go for the style that makes you feel spectacular but always white.
A white bra gets dirty faster and this means that you have to take extra care to maintain the whiteness and neatness of your bra. This naturally helps you to keep your breasts clean and to take extra care than your other parts of the body. White has long been the classic lingerie color for this reason.
The life of a white clothing in general is longer than the coloured clothing. The dye-stuff eats the fibres and hence holes are formed easily in dyed garments. The darker the shade, the faster is the fabric getting damaged. The lighter colour fabric has a longer life when compared to darker fabric/clothing. Hence a white bra lasts longer than a black or a colour bra.
Have a fabulous day!

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